A subject close to my heart and our approach here at New Brand Brand Media. 10 good principles by Edward Boches…

You could make an argument that in a creative organization the single most important skill today is the ability to collaborate. That’s not to say brilliant writing, inspirational design, impeccable craftsmanship and elegant coding don’t matter. They do. But in an age when a problem is as likely to be solved with an app as with an ad, when the bulk of a campaign’s content might be user generated, when a consumer’s experience is only as good as its technology and UX, or when ambiguity and market dynamics call for something far beyond communications, then it’s group talent that really matters…

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