New Brand Media is a senior digital design consultancy. Twenty-five years of bringing brand, UX and technology together for founders, product teams and creative leaders who need digital products that work as well as they look.
Read the studioPractising since
2007
Founded by Jonathan Porter and independent ever since. No holding company, no account layer.
Years in the craft
25+
Across enterprise, consumer and AI-native products, from Mercedes-Benz to McDonald’s.
Designing AI products since
2020
Four years before most agencies added it to the deck. It is practice, not positioning.
Disciplines, one team
04
Strategy, design and experience, growth, and AI operations. We do not separate them.
Years with one client
25
Began six years before the company did. Long relationships are the only reference that counts.
Where we are
Cambridge
Working with clients across the UK and internationally. Visits by appointment.
01
What we do
New Brand Media is a senior digital design consultancy. We bring brand, UX, and technology together, helping founders, product teams, and creative leaders build digital products that work as well as they look.
Our practice runs in four parts: strategy, design and experience, growth, and AI and operations. We do not separate these disciplines: the best digital products need all of them working in concert.
02
Our approach
We are not a production agency. We are a thinking partner who also executes, combining strategic rigour with the practical skill to deliver. Every engagement starts with genuine curiosity about your users, your business, and where the two converge.
We have worked from the earliest discovery stages with early-stage startups, and from inside the agile sprints of 25-person engineering teams at established enterprises. The methodology is user-centred in both cases; the approach adapts to context.
03
Why user-centred
By the early 2000s our Customer Experience Design team at Agilisys was running some of the earliest web usability labs in the country. Parents from McDonald’s focus groups worked through prototypes with their children under eye tracking, while analysts and testers watched from the other side of the glass. It was simply the only way to find out whether a thing worked.
None of that has changed. The stakes have. AI can produce an interface, a flow and the copy inside it in minutes, which makes building cheap and judgement expensive. It will happily generate a hundred confident-looking options that have never met a user.
So every decision is still grounded in real understanding of the people who will use it, not in assumption, preference, or convention. That is what produces digital products that work and businesses that grow.
I’ve been a happy customer for almost 15 years with two different businesses… We frequently get positive comments from our own customers, and we’ve referred them to others.
James, 15-year client, Trustpilot
04
People
Founder and Creative Director
Founded New Brand Media in 2007. 25+ years across enterprise, consumer and AI-native products, ranging from Mercedes-Benz to McDonald’s. Designing AI products since 2020; previously Head of Customer Experience Design at Agilisys (NetDecisions).
Non-Executive Director
Educator, researcher and consultant in design and innovation, with appointments at the Royal College of Art and the University of Cambridge. PhD in Design and Strategy, Cambridge.
Marketing Director
Senior Creative with experience in London and Dubai. He has worked for global brands such as Sony Music, Emap, Chevrolet and Emirates Airlines. He leads messaging, tone of voice and content systems.
Creative Assistant
Supports design and creative operations, contributing to client projects and the workflows that keep the studio running.
05
Invitation
Book a call to talk through your project, or ask a question first. You will speak to Jonathan, not an account manager.
No obligation. No hard sell.
