// new brand media · cambridge, uk
AI Ready by
Design.
We help ambitious brands, founders, and product teams build digital products that convert. 25 years of user-centred design, with 6 years shipping real AI products.
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Deploy AI infrastructure
Deploy AI infrastructure
at the speed of a keystroke
01 · Design & UX
Design.
We start with the user. Research, positioning, and design thinking before a single pixel is drawn, applied to brand identity, product interfaces, and AI-native experiences. Twenty-five years of doing this for organisations that could not afford to get it wrong.
// Brand audit: diagnostic pass
Diagnostic- Differentiation
- 82
- User clarity
- 91
- Visual trust
- 84
- SEO signal
- 91
- Conversion path
- 58
Strong brand and clarity. The conversion path is where visibility work pays back.
02 · Digital Marketing
Visible.
We make you findable and we make the traffic count. SEO strategy, paid search, conversion design, and campaign management, run as one integrated service, not handed off between vendors. Search has shifted from ranking for blue links to being cited by AI. Generative Engine Optimisation and Answer Engine Optimisation are now the disciplines that decide whether you appear, or become invisible.
// Visibility: proof, not promises
Live// Performance: NeuroUniverse
- SEO score
- 100 / 100
- Best Practices
- 100 / 100
- Accessibility
- 93 / 100
- Monitoring
- Weekly · AI reports
// Rankings: Hybrid Hero
- Primary keyword
- Position 1
- Keywords top 10
- 8 and growing
03 · Agentic Operations
Agentic.
We made our own business agentic before we offered it as a service. Client intake, research synthesis, reporting, SEO monitoring, proposal generation: all running on agents built in-house. That is the operational experience we bring to client engagements. Not theory. Not a pilot.
// NBM AI-workspace: agents running
Agents online- nu-seo-monitorRunningTuesdays 08:00
- client-intakeRunningOn trigger
- research-agentRunningOn trigger
- report-genRunningWeekly
- 0
- Human escalations this week
- 0
- Tasks completed autonomously
Human oversight is the architecture. Escalations mean judgement stayed in the loop.
01 · Design & UX
Design.
We start with the user. Research, positioning, and design thinking before a single pixel is drawn, applied to brand identity, product interfaces, and AI-native experiences. Twenty-five years of doing this for organisations that could not afford to get it wrong.
// Brand audit: diagnostic pass
Diagnostic- Differentiation
- 82
- User clarity
- 91
- Visual trust
- 84
- SEO signal
- 91
- Conversion path
- 58
Strong brand and clarity. The conversion path is where visibility work pays back.
02 · Digital Marketing
Visible.
We make you findable and we make the traffic count. SEO strategy, paid search, conversion design, and campaign management, run as one integrated service, not handed off between vendors. Search has shifted from ranking for blue links to being cited by AI. Generative Engine Optimisation and Answer Engine Optimisation are now the disciplines that decide whether you appear, or become invisible.
// Visibility: proof, not promises
Live// Performance: NeuroUniverse
- SEO score
- 100 / 100
- Best Practices
- 100 / 100
- Accessibility
- 93 / 100
- Monitoring
- Weekly · AI reports
// Rankings: Hybrid Hero
- Primary keyword
- Position 1
- Keywords top 10
- 8 and growing
03 · Agentic Operations
Agentic.
We made our own business agentic before we offered it as a service. Client intake, research synthesis, reporting, SEO monitoring, proposal generation: all running on agents built in-house. That is the operational experience we bring to client engagements. Not theory. Not a pilot.
// NBM AI-workspace: agents running
Agents online- nu-seo-monitorRunningTuesdays 08:00
- client-intakeRunningOn trigger
- research-agentRunningOn trigger
- report-genRunningWeekly
- 2
- Human escalations this week
- 41
- Tasks completed autonomously
Human oversight is the architecture. Escalations mean judgement stayed in the loop.
Trusted by leading brands
- McDonald's
- Disney·Pixar
- HP
- Mercedes-Benz
- VisitBritain
- British Gas
- NSPCC
- The Prince's Charities
- The United Grand Lodge of England
- AA
- Diageo
- Yell
- Britannica
- Channel 5
- Sony
- TUI
- Techspert
- Polymatica
// what we do
Design that delivers across brand, UX, digital marketing, and AI.
Brand Strategy & Identity Design
Brand strategy, narrative, visual identity, and guidelines built as a system for product, web, and AI-era surfaces, not a logo applied inconsistently.
Discovery & UX Strategy
Strategic research and facilitation that reduces risk before a line of code is written. We align teams, frame opportunities, and give your product the foundation it needs.
Digital Marketing & Conversion Design
The full digital marketing service (SEO, GEO, AEO, paid search, content, and conversion) with design thinking applied throughout. One team. No siloed handoffs. AI-assisted delivery that moves fast without losing quality.
Agentic Operations & AI Workflow
We make businesses agentic. Agents that handle research, client comms, reporting, and ops, so your team focuses on work that actually requires them. We built it for ourselves first.
// how we work
From foundations to live platforms.
Every engagement follows the same evidence-led rhythm: discover, define, build, and keep improving.
// 01
Discover
// 02
Strategy
// 03
Build
// 04
Optimise
// three ways to engage
Three ways to engage.
// 01 · sprint
Focused sprint
Two to four weeks on a defined outcome: audit, prototype, or positioning sprint. Fixed scope, fast turnaround. Right for teams that need a specific problem solved quickly.
// 02 · fractional
Fractional design lead
Senior UX and design support one to three days per week. Strategy, design reviews, and team direction, without full-time overhead. Right for growing teams that need senior input without a senior hire.
// 03 · programme
End-to-end programme
Discovery through launch and beyond. Brand, UX, digital marketing, and AI workflow as one continuous engagement. Right for ambitious projects that need a single team across the full scope.
// selected work
Proof in the portfolio.
DDN (DataDirect Networks)
DDN: creative capacity for an NVIDIA and Google Cloud AI infrastructure partner
Fractional creative leadership inside DDN: exhibition and social campaigns for NVIDIA GTC and Google Cloud Next, a reusable brand system the in-house team can actually ship from, and product creative for Infinia and financial-services AI.
Techspert
Techspert Expert Portal Product Design Case Study
How Design Thinking principles, ethnographic research, and a bold pivot from optimising existing workflows to building an entirely new self-service portal reduced operational costs and unlocked expert-client matching at scale.
Mercedes-Benz
Mercedes-Benz UX Case Study
Designing a multi-platform e-commerce solution that enabled Mercedes-Benz to sell insurance products direct to the consumer, navigating FCA compliance regulations while delivering a genuinely pleasant purchase experience.
Edge / Palladium
Edge Business Intelligence App
A greenfield Design Thinking engagement that took a data-driven web app for the UK petrol retail industry from early research to MVP in under six months, working with six distinct customer segments across a complex stakeholder landscape.
“Jonathan's impact has really demonstrated the value of UX to the business as a whole.”