Hamleys: art direction for the world’s most famous toyshop

The client

Hamleys is the heritage London toy retailer, one of the best-known toyshops in the world. This was agency-era work at Agilisys, where Jonathan provided art direction (the web design was led by another designer, Simon Tomlin), so this is an oversight credit rather than a hands-on lead.

What we did

Art direction for Hamleys' web work at Agilisys.

Our approach

Senior art direction over the account, keeping the brand's sense of fun and heritage intact while holding design quality across the work.

Outcome

A globally recognised heritage retail brand in the portfolio from the agency era. Because the involvement was art direction, it is best used as a credential and high-level case rather than a deep hands-on design story.