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How 7 Basic Human Needs are Driving the New Social Web2.0

I recently read an insightful piece from Ben Hunt about the future of the web2.0 social experience. It was particularly relevant as I am heading to the Web2.0 Expo here in San Francisco today and will have a chance to see many new technologies later this evening at the “Booth Crawl” event at the opening […]

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The purpose of design…

…is to facilitate communication between user and content Designing for the web means designing sympathetically with the way people actually use the web, not how we think they should. This section looks at the discipline of web design, how to approach design as a job, and introduces some mental techniques for increasing enjoyment and success. […]

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Netdecisions wins highly prized VisitBritain contract

The British Tourist Authority has handed what’s expected to be one of the most lucrative contract in new media this year to netdecisions to redevelop its network of VisitBritain.com Web sites. “It’s also one of the biggest contracts out there in the agency market at the moment. We’ve invested heavily in new backend systems, including […]

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Brand Experience Replaces Broadcasting

Online Communities And User Engagement Are The Access Keys I am having a bit of a ramble around the demise of mass media, why it happened in the first place and how our digital world is impacting on what we consume and how. So I came across an interesting book by Lizabeth Cohen – Mumford […]

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Media companies back ChildLine for gift ringtones promo

Client: NSPCC / Child Line / Gringtones Agency: New Brand Media Animation: Jonathan Porter Project Scope: Flash Online Advertising by Alex Donohue, Brand Republic 15-Aug-07, 14:40 Youth charity ChildLine is to launch a gift ringtones fundraising service, which is being supported by 20 media companies, including IPC Media, GCap, Universal McCann and Trinity Mirror. The […]

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