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Can charities afford to be seduced by the bright shiny things that Apple bring?
When Smartphone sales eclipsed laptop sales for the first time in 2007, like us, every digital agency started to take mobile a lot more seriously. If we are to believe Morgan Stanley Research, next year, Smartphones sales will exceed all computer sales.
Let’s just pause on that for a second… Does this mean users are more likely to be viewing your website on a mobile device than on their PC?
My friends at The British Asian Trust have asked me to explore some of the issues to consider in your mobile strategy when budgeting for an App or mobile version of your website…
Livefyre – A revolutionary new comment platform for your site
Replace your static comment section with a live stream of comments, images, and video. Built on chat technology, Livefyre brings the most engaging live conversations right to your content.
10 Rules for modern collaboration
A subject close to my heart and our approach here at New Brand Brand Media. 10 good principles by Edward Boches…
You could make an argument that in a creative organization the single most important skill today is the ability to collaborate. That’s not to say brilliant writing, inspirational design, impeccable craftsmanship and elegant coding don’t matter. They do. But in an age when a problem is as likely to be solved with an app as with an ad, when the bulk of a campaign’s content might be user generated, when a consumer’s experience is only as good as its technology and UX, or when ambiguity and market dynamics call for something far beyond communications, then it’s group talent that really matters…
New Brand Media Supports The British Asian Trust
In aid of The British Asian Trust, Mark Johnson of New Brand Media will be dragging himself around a 10k Military Fitness course on 23rd October 2010 to raise money for this high impact charity.
British Military Fitness courses are no picnic. Obstacles, ditches, water, mud, trees and plenty of hills on a course designed for 4×4 vehicles could see this ambitious project manager struggling to meet his milestones.
Please show your support to our ‘brave soldier’ and the wonderful work of The British Asian Trust by donating online here:
Check out this video for a flavour of the pain he is likely to endure.
About The British Asian Trust
The British Asian Trust was founded in July 2007 by a group of British Asian business leaders at the suggestion of HRH The Prince of Wales. It serves as a ‘social fund’ to support high impact charities within the areas of education, enterprise and health in Bangladesh, India, Pakistan, Sri Lanka and the UK. It has a particular focus on researching, identifying and then supporting its chosen projects. An emphasis on impact measurement ensures that any giving through, or in partnership with, the fund is both effective and sustainable. Find out more about The British Asian Trust at britishasiantrust.org.
