Disney Pixar – Text a Monster Microsite
Client: Disney Pixar / McDonald’s Text a Monster Microsite Agency: Agilisys Art Direction: Jonathan Porter Project Scope: Online SMS Mechanics & Text-a-Monster Microsite The four-week campaign, which began February 8, was McDonald’s United Kingdom’s first foray into mobile marketing. It tested the waters with a partner, Disney’s Pixar, which was promoting its “Monsters, Inc.” animated […]