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Disney Pixar – Text a Monster Microsite

Client: Disney Pixar / McDonald’s Text a Monster Microsite Agency: Agilisys Art Direction: Jonathan Porter Project Scope: Online SMS Mechanics & Text-a-Monster Microsite The four-week campaign, which began February 8, was McDonald’s United Kingdom’s first foray into mobile marketing. It tested the waters with a partner, Disney’s Pixar, which was promoting its “Monsters, Inc.” animated […]

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Online Luxury for the Masses

Perhaps with the exception of the high-end auto industry, the discriminating nature of “luxury” and the openness of the Internet seem to clash, leaving most luxury brands trying to figure out how to harness the Net’s incredible reach to consumers while still maintaining a presence of exclusivity. […]

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The Brand Called You

That cross-trainer you’re wearing – one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying – ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it […]

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HTML Wireframes and Prototypes: All Gain and No Pain

“Using HTML as the basis for your wireframing and prototyping can be a quick and rewarding experience with fabulous benefits, including easier user testing, improved client communication, and faster, more effective use of design time.” […]

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Brands Navigate the Blogosphere

What do we do now? An understandable reaction to finding a blog post slamming your brand. And a valid one. What are we supposed to do now? How a brand reacts to this question can be the difference between smothering a fire and throwing gasoline on it. Yet many brands fail to respond correctly. And […]

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