Blog

Dan and I discuss Online Brands and some things to look out for with context sensitive advertising. I chat with Nick Butler of https://www.kyte.tv/loudmouthman about Social Networks and how businesses could be using them.

We were quite chuffed when New Brand Media was included in a recent Top 69 Media Brands list.

I designed the identity 4 years ago when I started, just a personal blog about this ‘social web’ phenomenon. However, we have recently celebrated the first year as New Brand Media Ltd and for the first time I’ve had just a brief breather to reflect and turn my sloppy, half-hearted blog into what I hope will increasingly be a tool that really works for our business – still a long way to go I know!

Let us what you think of the new site?

Late last year, Dan Newman of the Wanganui (New Zealand) School of Design submitted his Master’s thesis on the subject of “Malleable Branding: Realising the Potential of Online Social Networks and User Generated Content” (PDF, 92 pages). It’s not a lightweight read (which is appropriate given its original context), but it does provide a lot of solid background into the effect social media has had on branding in recent years.

I recently read an insightful piece from Ben Hunt about the future of the web2.0 social experience. It was particularly relevant as I am heading to the Web2.0 Expo here in San Francisco today and will have a chance to see many new technologies later this evening at the “Booth Crawl” event at the opening of the Expo.

Thinking about the future of the social web can be overwhelming – particularly if you look at the quantity of new sites and technologies that are being launched each day. While we may not suffer from the same overfunded hype of the early 2000s, hype is certainly alive and well and I will likely see quite a bit of it tonight at the Expo.

…is to facilitate communication between user and content

Designing for the web means designing sympathetically with the way people actually use the web, not how we think they should.

This section looks at the discipline of web design, how to approach design as a job, and introduces some mental techniques for increasing enjoyment and success.