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“In five years’ time, the creative industries [in the UK] could be as powerful as the financial services industry has been for the last 10 or 15 years,”

As snow threatens on a cold, grey day in the financial services capital, Sunday’s Observer offers a silver-lining for us creative types.

Communications minister, Lord Carter’s unveils a plan for a multi-billion-pound, high-speed broadband network, promising to turn the country into a digital nirvana by the time the London Olympics start.

Gordon Brown regards it as a national infrastructure project that will place Britain in the vanguard of the information age, a 21st-century equivalent of the huge public works programmes that helped lift the US out of the Depression.

I was ironing out some permission problems with a WordPress install the other day when I learned a little more about the .htaccess file.

If search engines find both www and non-www links from other sites to your site, they may treat https://YourSite.com and https://www.YourSite.com as two different websites with the same content. Trevor Ginn from Trevor Ginn advised me a while back that a site could be penalised for duplicate content.

Dan and I discuss Online Brands and some things to look out for with context sensitive advertising. I chat with Nick Butler of https://www.kyte.tv/loudmouthman about Social Networks and how businesses could be using them.

We were quite chuffed when New Brand Media was included in a recent Top 69 Media Brands list.

I designed the identity 4 years ago when I started, just a personal blog about this ‘social web’ phenomenon. However, we have recently celebrated the first year as New Brand Media Ltd and for the first time I’ve had just a brief breather to reflect and turn my sloppy, half-hearted blog into what I hope will increasingly be a tool that really works for our business – still a long way to go I know!

Let us what you think of the new site?

Late last year, Dan Newman of the Wanganui (New Zealand) School of Design submitted his Master’s thesis on the subject of “Malleable Branding: Realising the Potential of Online Social Networks and User Generated Content” (PDF, 92 pages). It’s not a lightweight read (which is appropriate given its original context), but it does provide a lot of solid background into the effect social media has had on branding in recent years.