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How 7 Basic Human Needs are Driving the New Social Web2.0

I recently read an insightful piece from Ben Hunt about the future of the web2.0 social experience. It was particularly relevant as I am heading to the Web2.0 Expo here in San Francisco today and will have a chance to see many new technologies later this evening at the “Booth Crawl” event at the opening of the Expo.

Thinking about the future of the social web can be overwhelming – particularly if you look at the quantity of new sites and technologies that are being launched each day. While we may not suffer from the same overfunded hype of the early 2000s, hype is certainly alive and well and I will likely see quite a bit of it tonight at the Expo.

The purpose of design…

…is to facilitate communication between user and content

Designing for the web means designing sympathetically with the way people actually use the web, not how we think they should.

This section looks at the discipline of web design, how to approach design as a job, and introduces some mental techniques for increasing enjoyment and success.

Netdecisions wins highly prized VisitBritain contract

The British Tourist Authority has handed what’s expected to be one of the most lucrative contract in new media this year to netdecisions to redevelop its network of VisitBritain.com Web sites.

“It’s also one of the biggest contracts out there in the agency market at the moment. We’ve invested heavily in new backend systems, including Tridion and Autonomy, and we needed an agency that could help us best integrate them with our Web applications.”

Phillip Smith BTA VisitBritain

The deal, worth around £500,000, coincides with this week’s rebranding of the BTA after its merger with the English Travel Council. The new group takes the name VisitBritain, in line with the BTA’s existing Web presence.

CLIENT : VisitBritain / WEB DESIGN : Jonathan Porter / AGENCY : Agilisys

Netdecisions was chosen from a field of 320 agencies who responded to the BTA’s original notification of its intentions to overhaul it’s web sites (NMA 26 September 2002).

It was one of 12 firms the government agency invited to tender and along with JKD, Wheel and BTA’s incumbent agency Euro RSCG Circle, was shortlisted for the final selection process.

Phillip Smith, BTA VisitBritain project manager, said all four agencies were more than able to do the job but the work had been handed to netdecisions because it offered “the most interesting proposal” in terms of added extras.

“this is a very big project for the BTA,” said Smith. “It’s also one of the biggest contracts out there in the agency market at the moment. We’ve invested heavily in new backend systems, including Tridion and Autonomy, and we needed an agency that could help us best integrate them with our web applications.”

Smith added that online travel brochures, holiday and itinerary planners, together with increased personalisation, were all elements that would be added to the new BTA Web sites.

BTA currently operates around 40 sites promoting Britain abroad. Netdecisions will be responsible for overhauling these by the end of the year and will also create new ones serving China, Poland, Russia and South Korea

Brand Experience Replaces Broadcasting

Online Communities And User Engagement
Are The Access Keys

I am having a bit of a ramble around the demise of mass media, why it happened in the first place and how our digital world is impacting on what we consume and how.

So I came across an interesting book by Lizabeth Cohen – Mumford Jones Professor of American Studies, Dept. History Harvard University. Entitled A Consumers’ Republic: The Politics of Mass Consumption in Postwar America.

Media companies back ChildLine for gift ringtones promo

Gringtones Online Advertising for NSPCC by Jonathan Porter

Client: NSPCC / Child Line / Gringtones

Agency: New Brand Media

Animation: Jonathan Porter

Project Scope: Flash Online Advertising

by Alex Donohue, Brand Republic 15-Aug-07, 14:40

Youth charity ChildLine is to launch a gift ringtones fundraising service, which is being supported by 20 media companies, including IPC Media, GCap, Universal McCann and Trinity Mirror.

The mobile ringtone gift programme, called Gringtones, has been set up by ChildLine to raise money for the charity’s work and has so far created downloadable ringtone messages from Ant and Dec and Simon Cowell.

The Gringtones website, created by digital company DX3 and Bear Design, will aim to raise money to train volunteer counsellors to deal with the 4,500 children who call ChildLine daily. The Gringtones can be downloaded from the website for £3, with all profits going to charity.

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