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A subject close to my heart and our approach here at New Brand Brand Media. 10 good principles by Edward Boches…

You could make an argument that in a creative organization the single most important skill today is the ability to collaborate. That’s not to say brilliant writing, inspirational design, impeccable craftsmanship and elegant coding don’t matter. They do. But in an age when a problem is as likely to be solved with an app as with an ad, when the bulk of a campaign’s content might be user generated, when a consumer’s experience is only as good as its technology and UX, or when ambiguity and market dynamics call for something far beyond communications, then it’s group talent that really matters…

Read more about the 10 Rules for modern collaboration

In aid of The British Asian Trust, Mark Johnson of New Brand Media will be dragging himself around a 10k Military Fitness course on 23rd October 2010 to raise money for this high impact charity.

British Military Fitness courses are no picnic. Obstacles, ditches, water, mud, trees and plenty of hills on a course designed for 4×4 vehicles could see this ambitious project manager struggling to meet his milestones.

Please show your support to our ‘brave soldier’ and the wonderful work of The British Asian Trust by donating online here:

Check out this video for a flavour of the pain he is likely to endure.

About The British Asian Trust

The British Asian Trust was founded in July 2007 by a group of British Asian business leaders at the suggestion of HRH The Prince of Wales. It serves as a ‘social fund’ to support high impact charities within the areas of education, enterprise and health in Bangladesh, India, Pakistan, Sri Lanka and the UK. It has a particular focus on researching, identifying and then supporting its chosen projects. An emphasis on impact measurement ensures that any giving through, or in partnership with, the fund is both effective and sustainable. Find out more about The British Asian Trust at britishasiantrust.org.

All you need to do to join our call conferencing facility is follow the following steps:

1. Call 0843 176 0000 or if outside the UK +44 843 176 0000
2. Enter the conference number 30139830 followed by # (# is not required when calling from an NBM extension)
3. Enter the 4 digit PIN you have been provided by your Project Manager

Author: Ian McLellan

I’ve been a recent convert to Twitter, the endearing social phenomena, and found it very enjoyable if a little light on substance. For the uninitiated, you ‘tweet’ your friends (or followers as they are known) with short, (140 character) messages, informing others of your whereabouts, thoughts etc.

And that’s it. Nothing more.