Media companies back ChildLine for gift ringtones promo
Client: NSPCC / Child Line / Gringtones
Agency: New Brand Media
Animation: Jonathan Porter
Project Scope: Flash Online Advertising
by Alex Donohue, Brand Republic 15-Aug-07, 14:40
Youth charity ChildLine is to launch a gift ringtones fundraising service, which is being supported by 20 media companies, including IPC Media, GCap, Universal McCann and Trinity Mirror.
The mobile ringtone gift programme, called Gringtones, has been set up by ChildLine to raise money for the charity’s work and has so far created downloadable ringtone messages from Ant and Dec and Simon Cowell.
The Gringtones website, created by digital company DX3 and Bear Design, will aim to raise money to train volunteer counsellors to deal with the 4,500 children who call ChildLine daily. The Gringtones can be downloaded from the website for £3, with all profits going to charity.
