Branding

We were quite chuffed when New Brand Media was included in a recent Top 69 Media Brands list.

I designed the identity 4 years ago when I started, just a personal blog about this ‘social web’ phenomenon. However, we have recently celebrated the first year as New Brand Media Ltd and for the first time I’ve had just a brief breather to reflect and turn my sloppy, half-hearted blog into what I hope will increasingly be a tool that really works for our business – still a long way to go I know!

Let us what you think of the new site?

Perhaps with the exception of the high-end auto industry, the discriminating nature of “luxury” and the openness of the Internet seem to clash, leaving most luxury brands trying to figure out how to harness the Net’s incredible reach to consumers while still maintaining a presence of exclusivity.

That cross-trainer you’re wearing – one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying – ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker’s symbol crafted into the end …You’re branded, branded, branded, branded.